Design new logo and packaging for a new container range. Products will be for inline store level for both US and Canada markets.
Design Execution
Wrap papercard packaging was essential to move into Canada market to reduce plastic waste. Design was kept simple and clean with the image as the main focal point to allow French and English descriptors to fit on the front of pack. Classic bold serif font was used as product title to compliment the sans serif fonts used for product category and logo.
