Each family created for Jacent Retail Solutions are carefully crafted with a specific look and feel in mind that will work well on store level, in a clip strip or inline capacity.
The artwork design needs to be cohesive and be consistent for consumers to easily discern between each product. Clear visual communication is required for each product and is aimed at impulse buys. The consumer has a few seconds to read the product and make a decision weather or not to purchase this item.
Since each family could consist of a range between 1 -150 products, a style guide is essential to ensure consistency across the board.