Vintage Car Importers


Design Agency
Design Brief
Design a classic logo with a strong Corporate Identity.
Design Execution
Vintage became the focus of the word mark to distinguish the specific target market. Inspiration was drawn from the grid of vintage cars. By giving the ‘V’ wings, the icon communicates a vintage hood ornament design. Positive and negative space was used to create a highlighted metal effect. The word mark was designed using a classic modern serif font. The style of the ‘G’ in the word “Vintage” ties into the wing motif. Stationery was printed with gold foil finish on the logo to give it the look and feel of exclusivity.