Benewens Bellville


Design Agency
Alet van Wyk
Design Brief
Design a logo for a t-shirt company located in Bellville. It should be Afrikaans, trendy and bold.
Design Execution
The concept was to base the logo design on a Coat of Arms. Simplified logo was designed as a secondary logo to be used on packaging and clothing tags. The Bull Terrier was used as the main focus of the Coat of Arms to communicate the nature of the Bellville culture - all bark and no bite: Although the Bellville nightlife might have a rough exterior, the people are generally friendly and the atmosphere inviting.