Cleaning Solution, -Zone, -Fresh and Pro

Design Agency
Jacent Retail Solutions
Design Brief
Design a 4 tier range that will cover all kitchen items, ranging from high end to low end, fresh produce tools and storage items.
Design Execution
The wordmark was kept stylish and clean with an interchangable icon to suit each category. All 4 categories show some consistency across the board, but still tie into a umbrella family.